Presentation Folders: The Proven Strategy for Success

by Andrew Michaels

Presentation folder printing has always been proven as an effective strategy for success when it comes to reporting. Many businessmen and businesswomen have found that it can improve their chances of communicating well with their audiences, making their reports always a success. In fact, there are plenty of ways that folder printing can help a report succeed. To convince you of this proven strategy for success, below are the bare facts about presentation folder printing and how it can help you with your own presentation. Read the rest of this entry »

Successful Trade Shows Need Great Trade Show Displays

by Mat Kelly

Your trade show displays are a major determining factor as to whether you will have a successful trade show exhibit or not. You need to use high quality displays that will attract visitors to your exhibit. You want to make sure that your trade show display not only attracts visitors it should make them want to know more about your product and services. Read the rest of this entry »

by Susan Gunelius | Entrepreneur.com 

In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can’t afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can make that can destroy your marketing messages and reduce your ROI to a fraction of what it could have been. Whatever you do, don’t believe the five myths described below. Read the rest of this entry »

Creating a Great Business Card

Kim T. Gordon & Ivan Misner | Entrepreneur.com

A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A business card can make or break a client’s first impression of your company. In fact, this little card makes as much of an impression as your personal appearance-the suit you wear or the briefcase you carry. Read the rest of this entry »

Designing the Stop Sign
Witness the death of creativity when corporate brains get involved in the design process.

Have you seen creativity killed in your small business? Post your comments below to share how you’ve seen the creative process stifled in your field.